Market Overview
The global antiperspirants and deodorantsmarket is expected to exhibit a strong 3.5% CAGR over the forecast period,
according to the latest research report from Market Research Future (MRFR). The
global antiperspirants and deodorants market is mainly propelled by the growing
demand from the antiperspirants and deodorants market from younger
demographics. Younger demographics around the world are getting more and more
affluent due to the increasing job availability in emerging regions. This has
resulted in an increasing demand from the antiperspirants and deodorants
market, among others. Increasing attention being paid to personal hygiene by
youth demographics is likely to be a major driver for the antiperspirants and
deodorants market over the forecast period.
Competitive Analysis:
Leading players in the globalantiperspirants and deodorants market include Church & Dwight Co. Inc.,
CavinKare Pvt. Ltd., Benetton Group SRL, Godrej and Boyce Manufacturing Company
Limited, L’Occitane International S.A., Colgate-Palmolive Company, Avon
Products Inc., L’Oreal S.A., Beiersdorf AG, Kao Corporation, Coty Inc.,
Unilever plc, the Procter & Gamble Company, Nike Inc., and Henkel AG &
Co. KGaA.
Leading players in the antiperspirants anddeodorants market are likely to focus on developing a wide range of products in
the coming years. Having a range of smells in the bag is likely to emerge as a
major market growth driver over the forecast period. Having a wide product
range allows a company to attract a wider range of audiences. Due to this,
significant development efforts are also likely to be undertaken in the global antiperspirants
and deodorants market in order to come up with new and innovative smells.
Segmentation:
The global antiperspirants and deodorants industryis segmented on the basis of form, distribution channel, and region.
By form, the global antiperspirants anddeodorants market is segmented into sprays, roll-on, sticks, and others. The
sticks segment accounted for the largest share in the market in 2018. However,
sprays are likely to dominate the global antiperspirants and deodorants market
over the forecast period.
By distribution channel the antiperspirantsmarket analysis is segmented into store based and non-store based.Store-based distribution is likely to be the major revenue generator over the
forecast period. The demand for online selling of antiperspirants and
deodorants is also likely to be a major driver for the antiperspirants and
deodorants market over the forecast period.
Regional Analysis:
Asia Pacific is expected to dominate theglobal antiperspirants and deodorants market over the forecast period due to
the growing volume of demand in the region. The increasing disposable income of
youth demographics in Asia Pacific is likely to be a major driver for the
global antiperspirants and deodorants market over the forecast period.
Countries such as India, China, Thailand, Indonesia, and Korea are likely to
present the market with significant growth prospects over the forecast period.
The increasing presence of major players in the Asia Pacific region is also
likely to be a major driver for the Asia Pacific market over the forecast
period. Strong prospects for antiperspirants and deodorants in urban centers in
emerging APAC economies are likely to remain the major driver for the
antiperspirants and deodorants market over the forecast period. Changing
lifestyles of consumers and the increasing spending on new, innovative personal
grooming products in Asia Pacific is likely to be a major driver for the antiperspirants
and deodorants market in the region over the forecast period.
North America is also likely to hold astrong share in the antiperspirants and deodorants market over the forecast
period due to the growing demand for antiperspirants and deodorants from youth
as well as older demographics. Rising awareness about personal grooming and
odor masking has resulted in a growing demand for antiperspirants and
deodorants in North America. Rising demand for innovative smells and packaging
is likely to be a major feature of the antiperspirants and perfumesdeodorants market in North America over the forecast period.
Europe is also likely to be a major regionalmarket for the global antiperspirants and deodorants market due to the strong
growth in Western Europe.
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