Market Overview:
The global dry shampoo market is growingcontinually, witnessing significant growth. Market growth attributes to the
increasing availability of product ranges and consumer spending on hair care
products. Besides, the rising awareness of hair care and nourishment increases
the size of the market. Owing to the increasing demand for convenient hair care
products, the market has witnessed a massive rise in recent years. Moreover,
the rising popularity led by the busy lifestyles of the working population
escalates the market demand.
According to Market Research Future (MRFR),the valuation of the global dry shampoo market is estimated to reach USD 4.94
BN by 2025, growing at 6.7% CAGR during the review period (2019 – 2025). The
demand for on-the-go hair care products and spurting rise in the retail sector
boosts the market's growth. Also, increasing consumer spending on personal care
products pushes the growth of the market. Advancements in the e-commerce
industry have created opportunities for players in this market to expand their
consumer base.
Additionally, the expanding hair and beautyindustry and strong investments in product development substantiate the growth
of the market. Rising sales of hair cleansing products worldwide define the
growing landscape of the market. Undoubtedly advancements in manufacturing and
packaging technologies and blending and formulation techniques drive market
growth. Also, the increasing demand for specialty products such as dandruff
care, long & thick hair growth, and smoothness & shine-enhancing hair
nourishment products bolster the market share.
On the other hand, fluctuating prices andthe demand-supply gap in raw materials are the major factors estimated to
hamper the market growth. Additionally, high costs as compared to conventional
shampoo obstruct the growth of the market. Also, the availability of various
counterfeited, low-cost products in the market impedes market growth.
Nevertheless, the easy availability of products in online and offline retail
stores would support the growth of the market throughout the review period.
Dry Shampoo Market - Competitive Analysis
Highly competitive, the dry shampoo marketappears fragmented with the presence of many notable players. To gain a larger
competitive share, these players adopt strategies such as mergers &
acquisitions, collaborations, expansions, and product launch. Continually
changing consumer preferences promote the demand for innovative products as
dandruff special, thick & long, ayurvedic, medicated, herbal, and so many.
Industry layers are ever ready to invest time, efforts, and money in R & D
required for further formulation. They also try to expand their business/
global footprints through strategic partnership/ collaboration, mergers &
acquisitions, and others.
Major Players:
Players leading the global dry shampoomarket include Unilever Plc (UK), L'Oreal SA (France), The Estee Lauder
Companies Inc. (US), Procter & Gamble Company (US), MacAndrews & Forbes
Incorporated (US), Shiseido Company Ltd. (Japan), Pierre Fabre (Paris), LVMH
Group (France), Church & Dwight Co., Inc. (US), Coty Inc. (US), Henkel AG
& Company KGaA (Germany), Kao Corporation (Japan), Lush Australia
(Australia), Pierre Fabre Dermo-Cosmetique USA, Inc. (US), and Cult Beauty Ltd.
(UK), among others.
Dry Shampoo Market - Segments
The report is segmented into four dynamics;
By Type :Spray and Powder.
By Function :Anti-Dandruff, Color Protection, Hair Loss Protection, Daily Care, Multi-Function, and others.
By Distribution Channel : Store-Based and Non-Store-Based.
ByRegions : Americas, Europe, Asia Pacific, and Rest-of-the-World.
Global Dry Shampoo Market - Regional Analysis
North America dominates the global natural dryshampoo market. The region accounted for the largest as in 36% share of the
overall market in 2018. The largestmarket share attributes to the presence of notable industry players and the
availability of high-quality hair care products suppliers. Besides, significant
R&D investments for the development of innovative hair care products
accelerate the growth of the regional market. The US is the largest exporter of
dry shampoos across the world. The North American dry shampoo market is
expected to retain its dominance over the global market throughout the review
period.
Europe stands second in the global dryshampoo market size. The market is driven by the strong presence of many
industry players and a large consumer base. Also, rising spending on wellness
products in the region boosts the growth of the regional market. Countries like
the UK and Italy, with their growing hair care product industries, hold
significant shares in the regional market. The European dry shampoo industry is
estimated to create a substantial revenue pocket during the assessment period.
The dryshampoo powder market in the Asia Pacific region is growing briskly.Factors such as the growing working populaces and heady lifestyles boost the
regional market growth. Moreover, well-spread awareness about the benefits of
dry shampoos, alongside the rapid economic growth, substantiates the market
growth. The APAC dryshampoo sale market is likely to grow further, breaking its previous growthrecords by 2025.
The Middle East & Africa dry shampoomarket is growing rapidly, mainly due to economic growth in the GCC countries.
Additionally, the rising awareness for personal hygiene & care acts as a
key tailwind for the market growth. Notably, the Middle East is a massive
market for hair care products. Each year, there is a substantial hike in the
sales of dry shampoos in the ME markets.
Industry/Innovation/Related News:
February 20, 2020 ---- Redken, a US-based leading haircare brand, launched its new dryshampoo in partnership with Flywheel spinning studios. Redken Deep Clean Dry
Shampoo features a high-performance formula with rice & tapioca starches.
Designed for reviving hair post-blowout and post-workout, this dry shampoo
provides maximum oil absorption on all hair types. As a part of the
partnership, Redken Deep Clean Dry Shampoo is available in selected Flywheel
studio locations throughout the country.
NOTE: Our Team of Researchers are StudyingCovid19 and its Impact on Various Industry Verticals and wherever required we
will be considering Covid19 Footprints for Better Analysis of Market and
Industries. Cordially get in Touch for More Details.
Contact us:
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