Global FatReplacers Market –Overview
Increasing awarenessabout the adverse effects of consumption of dietary fats, the market is growing
at an incremental pace. Market Research Future, a firm which specializes in
market reports related to the Food, Beverages & Nutrition sector among
others, recently forecasted in its report on Global Fat Replacers Market
Research Report- Forecast to 2023 that the market will demonstrate an
exceptional CAGR % while achieving million-dollar growth readily in the
forecast period.
Rising healthconsciousness among the consumers and growing population of obese consumers has
added fuel to the growth of fat replacers in the global market. Advancements in
technology have resulted in manufacturing of wide variety of products due to
which the popularity of fat replacers have increased. Health benefits gained
out of consumption of fat replacers to maintain body weight and metabolism are
the main drivers to the development of this segment. Shift in consumers’ food
consumption pattern has also provided an impetus for the increased demand of
this sector.
Boost in fitness andwellness sector has enhanced the market growth trajectory of the sector to an
elevated level. Rising consumer based demand for low fat and low-calorie food
products have given a boost to the growth of this market. However, presence of
counterfeit products in the market is one of the major reasons confining the
growth of fat replacers market.
Global FatReplacers Market -Competitive Analysis
Rising demand for lowfat products have encouraged new players to enter into the global fatreplacers market revenue and generate high revenues. Established playersare focusing more on the R&D sector to enhance the quality of their
offerings to sustain their consumer base. Players are found to compete in terms
of prices and quality to capture consumers’ attention towards their offerings.
Product promotions and high investments in advertising is also one of the key
strategies followed by the manufacturers to strengthen their business portfolio
in the global fat replacers market trends.
The key playersprofiled in Fat replacers are FMC Corporation (U.S.), Ashland Global Holdings
Inc. (U.S.), Cargill Inc. (U.S.), Archer-Daniels-Midland Company (U.S.), Kerry
Group plc. (Ireland), E. I. du Pont de Nemours and Company (U.S.), and Pfizer
Inc. (U.S.), among many others.
Global FatReplacers Market – Segments
The global Fatreplacers market size has been divided into type, source, form, application,
and region.
Based on Type: Proteins, Carbohydrates, Lipids, and Others
Based on Source: Plants, Animals, and Others
Based on Form: Powder, Liquid, and Others
Based onApplication: Dairy and FrozenDesserts, Bakery and Confectionary, Snacks, Beverages, and Others
Based on Region: North America, Europe, Asia Pacific, and ROW.
Global FatReplacers Market -Regional Analysis
The global fatreplacers market analysis is segmented into North America, Europe, APAC, and
Rest of the World (RoW). Global fat replacers’ market is highly dominated by
North America and Europe due to rising health concerns related to fat
consumption in the region. APAC is the fastest growing region based on
increasing inclination of consumers towards healthy life-style and shift in
food consumption pattern. The consumption of Fat replacers in countries like
the U.S., the U.K and China is expected to grow in upcoming years.
Latest IndustryUpdates
Nov 2016 Choco Finesse LLC launched ‘Epogee’ which is aGRAS valued fat replacement brand. The product claims to impart less calorie
and fat value. Introduction of unique product brands will help the company to
gain mass consumers’ attention towards their product offerings.
Aug 2015 Alpro launched new Coconut Cuisine creamsubstitute. Rising demand for cream alternatives has encouraged the company to
bring in innovations in their product line to raise the popularity of their
product and increase their revenue. The product contains less calorie and fat
which makes it a healthier substitute.
Feb 2015 In order to suffice the rising demand forfat replacers’ from the consumers end, Coca-Cola aims to increase their
manufacture of soy and almond milk brands as major protein based products as
fat substitutes.
Nov 2015 Solazyme announced the launch of algae butterwhich can be used as a replacer of hard fats including palm oil or partially
hydrogenated oils diverse applications including spanning confectionery, bakery
and spreads. This new product launch is a result of companies’ high investment
in the R&D sector and will further help in strengthening company’s product
portfolio.
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