Market Overview
Fruit beer is a fruitflavored craft beer (an alcoholic beverage) containing fruits as a flavoring
agent or additive. The market is majorly driven by the substantial investments
made into R&D activities to bring more novelties in the product in terms of
flavor, taste & attractive packaging. The unique taste of fruit beer makes
it one of the most popular beverages among consumers which in turn, are
supporting the market to flourish on the global platform.
Acknowledging theincreasing demand, the market is witnessing currently, Market Research Future
(MRFR) in its recently published study report asserts that the global fruit
beer market will witness exponential accruals registering a healthy CAGR during
the review period (2017 – 2023).
Factors substantiatingthe market growth include the increasing popularity of craft beers among
youngsters and rising number of places serving these fruity beverages.
Improving economic conditions are providing impetus to the market growth,
increasing consumers’ purchasing power that allows consumers to spend more on
their preferred beverages. Furthermore, the relaxation in the regulations
pertaining to the production of fruit beers acts as a key driving force behind
the market growth.
On the other hand,factors such as the availability of various counterfeited, low-cost products
floating in the market are expected to obstruct the market growth over the
review period. Also, skepticism among consumers towards the claimed health
benefits of fruit beers led by the ongoing debates on its benefits & side
effects negatively impacts the market growth.
Additionally,distribution channels are playing a vital role in the fostering the market
growth to a great deal. The market penetration of the large format retail including
supermarkets and hypermarkets, along with the online shopping feature, drives
the market growth, especially in the developing countries. The burgeoning food
and beverage industry is impacting the market growth positively.
While this largeformat - retail offers the convenience of competitive prices, the online
channels provide the convenience of purchasing in comparison with the other
types of retail. The modern retail, whereas, benefits the price-sensitive
consumer as well as consumers having less or no time for shopping. Also,
the increasing disposable income is encouraging the consumers to opt for a bulk
purchase of groceries, including fruit beer at supermarkets and hypermarkets.
Global FruitBeer Market –Competitive Analysis
The global Fruit Beermarket demand appears to be fiercely competitive and fragmented with many
well-established players having the global presence. Brand reinforcement,
mergers & acquisitions, and innovation remain the popular trends for the
key players in the market.
Key Players:
Some of the eminentleaders of the market include New Belgium Brewing Company (U.S.), Joseph James
Brewing Company, Inc.(U.S.), Brewery Ommegang (U.S.), Lindemans Brewery
(Belgium), All Saints Brewing Company (U.S.), Lost Coast Brewery (U.S.),
Shipyard Brewing Company (U.S.), and Magic Hat Brewing Company (U.S.).
Global Fruit BeerMarket –Segmentations
MRFR has segmented itsanalysis into three key dynamics for an easy grasp;
By
Flavors
: Peach, Raspberry, Cherry, Apricot, and Apple among others.
By Distribution
Channels :
Store Based (supermarket, departmental store, bars and restaurants) and
Non-Store Based (e-commerce website).
ByRegions
: North America, Europe, APAC and the Rest-of-the-World.
Global Fruit BeerMarket -Geographical Analysis
Continuing with itsdominance, the fruit beer market by application in the European region is
expected to surge, witnessing the high consumption of the product.
Factors such as high per capita income & increasing health-eccentric
populace coupled with the influence of media industry impact the regional
market growth positively. Furthermore, relaxation in beer production
regulations is expected to support the region to create a larger revenue pocket
in the global fruit beer industry size.
Whereas accounting forthe second largest for the fruitbeer market size, the North American region is surging with the increasingcontributions from the countries such as the U.S. and Canada. Factors
supporting the market growth include the high per capita income alongside the
growing trend of coupling the health benefits and pleasure together.
While attributing tothe improving economy in some of the APAC countries like India & China, the
fruit Beer market trends in the Asia Pacific is witnessing exponential growth.
Increasing consumption of the product in developing countries is another key
factor driving the growth in the regional market.
Industry/Innovation/ Related News:
October 11, 2018– Saint Louis Brewery (US) extends its Schlafly brand offering, introducing
a fruity alternative to traditional winter brews - Merry Berry Ale to the
market. Merry Berry Ale pours red and features blackberry, raspberry, and
blueberry with undertones of lemon and vanilla.
October 10, 2018 –Rogue Ales & Spirits (US), a chain offering handcrafted beers introduced
Counter Currant, a ground to glass beer inspired by black currants grown at
Rogue Farms in Independence, Oregon. Pouring deep purple, Counter Currant is
light-bodied fruit ale with rich flavors of black currant and a dry, tart
finish. The new fruit beer will be available in the market from November 2018
through February 2019.
NOTE: Our Team ofResearchers are Studying Covid19 and its Impact on Various Industry Verticals
and wherever required we will be considering Covid19 Footprints for Better
Analysis of Market and Industries. Cordially get in Touch for More Details.
Contact us:
Market ResearchFuture (part of Wantstats Research and Media Private Limited), 99 Hudson Street,5Th Floor, New York, New York10013, United States of America
