Market Outlook
The global herbal toothpaste market sizecan inflate to USD 1.16 billion by 2024. It can exhibit a CAGR of 5.22% during
the forecast period due to emphasis on oral hygiene in recent years.
Manufacturers have been developing pastes which can combat bad breath,
sensitivity, tooth decay, teeth whitening, and decay. Massive demand for
plant-based toothpastes or toothpastes which include ingredients from natural
sources can work favorably for the market.
The surge in health-consciousness andveganism are major trends which can impact the market positively. High benefits
of using herbal toothpaste as well as awareness of the harmful effects of
synthetic toothpaste can drive the adoption of the product. The increased focus
on research and development as well as the introduction of new flavors can
benefit the market. Rising investments by manufacturers and tie-ups with online
retailers to expand their distribution and ensure mass penetration can bolster
the market revenue by leaps and bounds.
The emphasis on cruelty-free products anddemand for products with a clean and green base can work in favor of the
market.
Competitive Landscape
Dabur, The Vicco Laboratories, Church &Dwight Co., Inc., The Himalaya Drug Company, Nature's Gate &
WorldPantry.com, Inc., Amway, Philan Herbomedix, Henkel AG & Co. KGaA,
WinWiz Healthcare Pvt. Ltd, The Procter & Gamble Company, Vita-Myr
International, Inc., Unilever, Patanjali Ayurved Limited, GlaxoSmithKline plc,
and Colgate-Palmolive Company are key players of the global herbal toothpaste
market. Acquisitions and new product launches are prime strategies incorporated
by these players to gain miles ahead of the competition.
Segmentation
The global herbaltoothpaste ingredients market has been segmented based on pack size,distribution channel, and region.
Based on pack size, it is segmented into100 gm, 50 gm, 25 gm, and others.
The global herbal toothpaste market hasbeen segmented, based on distribution channel, into store-based and
non-store-based. The store-based segment has been further bifurcated into
supermarkets & hypermarkets, convenience stores, and others.
Regional Analysis
In the current scope of the study, thesegments mentioned above are covered into four global regions, namely, North
America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
The APAC region is expected to dominate theglobal herbalessential toothpaste market till 2024 due to increasing preference ofherbal products and alternatives to chemically-derived pastes. Promotional
campaigns advocating the use of these oral care products and increased
awareness of its benefits is expected to increase the consumer base. India and
China are regions with high potential for the global market owing to
inclination towards natural ingredients. In addition, the large populace of
both developing economies can serve as a launching point of new products. But
stringent taxes can play spoilsport for the global herbal toothpaste market size
and may pose an impediment in the region.
North America, on the other hand, canexhibit a CAGR of 6.17% during the forecast period and generate significant
returns for the global herbal toothpaste product market. Concerns for tooth
abrasions from synthetic toothpastes and advances in oral care products can
drive the regional market growth. Inclination towards healthier lifestyles with
a low impact on the environment will influence the decisions of major oral
hygiene product manufacturers in the region.
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