Men’s Hair Color Market Scope
Market Research Future (MRFR) reveals that the men’s haircolor market will capture a CAGR of 7.15% from 2022 to 2030. MRFR also adds
that the global market should reach USD 864.06 Million by the year 2027.
Major Boosters and Challenges
Experimenting with hair colors is a significant beautytrend, and has been so since the ancient Romans and Greeks. Natural hair colors
available in shades of blond, brown, black and red are the most popular among
men. Despite women accounting as the leading end-user of hair color, men are
fast emerging as a prominent consumer base in the hair color industry. This
could be due to the soaring need to color grey hair, explore new shades, or
fulfill the sense of fashion and self-care. A popular trend among the youth is
matching their color with the outfit or as per the theme of social events. Hair
color is also sparking the interest of older men that desire to cover grey
hair, which can be a key growth inducer in the global market.
The growing population of millennials that is fashion trendyhas been favorable for the men’s hair color market. Evolving lifestyles,
increase in urbanization, and the growth in the youth populace in developing
economies should present a host of profitable opportunities to leading vendors
in the following years. Other factors facilitating market expansion can be the
rising number of spa and salon services providing multiple shades of hair color
as well as professional guidance. The burgeoning pool of metrosexual men
interested in grooming and the surge in per capita disposable income,
especially in developing regions can benefit the global market in subsequent
years.
Renowned Companies
The men’shair color key market players are John Paul Mitchell Systems (US), CombeIncorporated (US), Kao Corporation (Japan), Indus Valley (India), Revlon, Inc.
(US), NATULIQUE ApS (Denmark), Coty, Inc. (UK), L’oreal S.A. (France), Cover
Your Gray (US), Hoyu Co., Ltd (Japan), to name a few.
Market Segmentation
The men’s hair colour market overview has been consideredfor product type, category, form, end user, and distribution channel.
The product types studied in the MRFR report are roottouch-up, permanent, semi-permanent, temporary hair color, and more. Permanent
and semi-permanent hair colours are the leading segment, and root touch-up hair
colours should advance at the fastest rate of 8.32% over the ensuing period.
Category-wise, segments are conventional, natural, andorganic. The leading spot has been secured by the conventional segment, since
these hair colours have relatively lower prices and are more easily available
in the market.
Forms in which men’s hair colours are generally available,including cream, gel, powder, and more, In 2018, the powder segment captured
the largest share, and the cream & gel segment is touted to attain the
fastest growth rate of 7.45% in the following years.
Commercial and household users are the major end-users inthe men’s hair colour market. The household segment stands at the top position,
while the commercial segment is set to escalate at a better pace of 7.68% in
the upcoming period. Commercial end users such as beauty salons and parlors are
quite popular among in developed and developing nations. Various brands are
teaming up with beauty salons and parlours to improve their profit margins.
Distribution channels analysed in the MRFR study arestore-based as well as non-store-based. Store-based channels like specialty
stores, supermarkets & hypermarkets and convenience stores witness the
highest demand among men who are interested in the personalized way of
purchasing products. On the other hand, the highest growth rate of 7.94% will
be procured by the non-store-based distribution channels in the coming years.
Regional Analysis
The regional appraisal of the men’shair colour market size consists of Europe, Asia Pacific, North America,the Middle East, South America, and Africa.
In 2018, North America was identified as the most profitablemarket and has retained its lead since then, thanks to the soaring number of
men desiring to cover greys while also striving to make a style statement. This
surge in the number of consumers wanting to be stylish has bolstered the sales
of hair colours in North America. Several vendors in the region team up with
well-known personalities or celebrities to promote their hair colors, which
helps improve brand recognition among men. Another factor that encourages market
growth is that people in the US tend to expend substantially on cosmetics and
premium personal care items in the face of growing advertising and promotional
activities conducted by the leading brands.
In view of the players’ rising focus on product innovationas well as new launches, the APAC men's hair colour market is expected to
achieve the highest CAGR of 7.20% from 2020 to 2027. Consumers are constantly
introduced to a variety of hair colours that are specific to their skin as well
as their hair type, which helps foster sales. Leading firms in the region are
investing generously in advertising to widen their customer base, especially
among men.
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considering Covid19 Footprints for Better Analysis of Market and Industries.
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