Market Highlights
The global microgreens market is projectedto be valued at approximately USD 2,500 million by 2030, recording a CAGR of
13.5% during the forecast period. Microgreens are young, tender vegetable
greens. They are popular for their flavor, which is often more complex than
their adult counterparts. For example, microgreens have a delicate, yet spicy
mustard-like taste, which makes them ideal in salads or sandwiches. They are
also popular in soups because they add a mild, sweet flavor to the broth.
Because of their mild flavors, they are easy to add to virtually any dish.
In the year 2020, the COVID-19 virusstarted to spread across the world. This virus quickly spread across the world
infecting almost everyone. A drastic rise was seen in the number of cases and
soon the government took steps to curtail its spread. They gave guidelines to
follow but also made strict regulations concerning public interaction to ensure
people didn't end up infecting one another. Manufacturing plants were closed
down, certain goods and facilities were permitted to be produced, but only
temporarily, and using half of their full workforce along with taking strict
precautions to prevent the spread of COVID-19.
There was a decrease in demand for themicrogreens market during the pandemic. This was due to the closure of various
industries that are linked with the microgreen market. The supply chain was
disrupted to the grocery stores and restaurants leading to low demand. Apart
from these, there was a closedown of various restaurants that reduced the
demand for microgreen in the market. There was lockdown across the world and
also the border was closed which has led to disruption of cross-country trade.
The production also got affected due to the closing down of industries or
operating with 50% capacity. All this has severely affected the supply chain of
the microgreens market at a global level.
Key Players
The key players in the global Microgreensmarket AeroFarms, Fresh Origins, Gotham Greens, Madar Farms, 2BFresh, The
Chef's Garden Inc., Farmbox Greens LLC, Living Earth Farm, GoodLeaf Farms, and
Bowery Farming among others.
Segmental Analysis
The global microgreens market has beensegmented based on type, farming, distribution channel, end-user, and region
By type, the global microgreens market hasbeen segmented into broccoli, cabbage, cauliflower, arugula, peas, basil, radish,
cress, and others. Among these the broccoli segment is expected to grow rapidly
due to expanding production, increasing popularity as a health food and
increasing agricultural output.
Based on farming, the global microgreensmarket analysis has been segmented based on indoor vertical farming, commercial
greenhouses, and others. Vertical farming has been a growing trend, especially
with the development of new technologies. Vertical farms can control the
climate, increasing the overall quality and harvest of microgreens. The indoor
vertical farming segment is expected to grow rapidly in the microgreen market
due to the rising demand for organic produce and the need for specialty
ingredients.
Based on distribution channels, the global microgreensmarket revenue has been segmented based on retail stores, farmer's market, and
others. The retail store segment is expected to hold a large microgreens market
share in the microgreen market due to the growth of chain retailers such as
Walmart, and the expansion of large retail companies in emerging markets such
as China and India.
Based on end-user, the global microgreensmarket size has been segmented based on residential and commercial. Theresidential sector is expected to witness massive demand in the microgreen
market due to the increased awareness of healthy food products and growing food
and beverages industry in the region. Microgreens are young and tender greens
that are usually grown indoors or in a greenhouse. They are generally eaten raw
as salads or used for adding to food like smoothies and salads
Regional Analysis
Geographically, the global microgreensmarket trends has been categorized as North America, Europe, Asia-Pacific,and Rest of the World. North America is the largest market for microgreens due
to the growing interest in incorporating them into health products and increase
in pre-mixed microgreen packs sold. The market is also driven by the increasing
awareness of microgreens as a health-enhancing food product in the region.
While the region is expected to maintain its dominance during the study period,
the market in the region is projected to grow at a significant rate over the
forecast period. Increasing health awareness among consumers is expected to be
a key driver for the growth of the market.
NOTE: Our Team of Researchers areStudying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of
Market and Industries. Cordially get in Touch for More Details.
Contact us:
Market Research Future (part ofWantstats Research and Media Private Limited), 99 Hudson Street,5Th Floor, New York, New York10013, United States of America
