MarketHighlights
The global market for vegetable puree hasbeen estimated to obtain a CAGR of 4.5% during the forecast period (2017-2023)
by Market Research Future (MRFR). MRFR identifies the chief reason behind the
strong growth to be the accelerated product demand owing to the nutritional
benefits associated with it.
TopPlayers
The top players in the worldwide vegetablepuree market are Encore Fruit Marketing, Inc. (U.S.), Baby Gourmet Foods Inc.
(Canada), Kerr concentrates (U.S.), SVZ Industrial Fruit & Vegetable
Ingredients (The Netherlands), Dohler GmbH (Germany), Kagome Co. Ltd (Japan),
Tree top Inc. (U.S.), ITC (India), to name a few.
MarketDrivers and Top Restraints
Vegetable puree refers to a rich source ofvitamins as well as nutrients, which elevates its demand and drives the vegetable
puree market growth. Consuming vegetable puree is highly convenient as it is
ideal for those that suffer from certain nerve disorders. It is used by a
variety of industries including beverages, dairy & frozen desserts, baby
nutrition, and others on account of its nutritional value. As every type of
vegetable puree offers different nutritional content, the market can get a
substantial boost in the coming years, as product variety appeals to consumers.
Vegetable is also considered to be aneconomical replacement for fresh vegetables, a factor that works in the
market’s favor. Furthermore, as it is a natural source of flavor to food, it
notes accelerated demand the world over. Moreover, vegetable 0070uree market share
has also gained prominence in infant formulas, in addition to the rise in
awareness among the health-conscious population. This benefits the market to a
great extent.
Having said that, non-palatability of theproduct works against the market. But the growing inclination towards organic
food products could provide the market with several growth opportunities in the
future.
MarketSegmentation
The worldwide vegetable puree market size hasbeen segmented with context to type, type of vegetable and application.
Type-based segments in the market areorganic and conventional. The organic segment notes higher acceptance than its
counterpart due to the rising awareness about its health benefits.
With respect to the type of vegetable, thereport covers carrots, beets, pumpkins, peas, spinach, and others. Out of
these, the carrot segment covers the maximum share of the market based on its
rising application in baby food as well as healthy beverages. Apart from this,
spinach and pumpkins segments can also expect substantial growth during the
review period.
Depending on the application, the vegetablepuree for adult market is broken down into baby nutrition, beverages, dairy& frozen desserts, and others. Among these, the baby nutrition segment
leads the market, with beverages being the second-leading segment. Increasing
application of vegetable puree in soup, smoothies, and other functional
beverages adds to the growth of beverages segment.
RegionalAnalysis
The global vegetable puree market is spreadacross the primary regions of Europe, Asia Pacific, North America, plus the
rest of the world (RoW).
Asia Pacific has been identified as themost lucrative market for vegetable puree, with Europe following suit.
Countries in Asia Pacific like India, Japan, China, and Australia are the
highest contributors to the vegetablepuree market trends. Evolving consumption pattern, as well as highinclination towards organic vegetables, favors the regional market.
Europe, as the second-leading vegetablepuree industry, benefits from the elevated demand for healthy food options,
expanding baby food industry and the off seasonal demand for vegetables. The
region also notes strong demand for soups instilled with the nutritional value
of vegetable puree, which adds to the strength of the market.
North America could rise at a lucrativepace over the review period backed by the growing health-conscious population.
The United States (U.S.) is the biggest contributor to the North America
market. The factors favoring the market include rising product range coupled
with surging focus on marketing by industry participants. The market also gets
a boost from the boost in the number of working women who opt for ready-made
puree instead of preparing it at home.
RecentDevelopments
A USD 750,000 project BioInnovate Africa,has been launched in Kigali. This project aims to turn potato into a cash crop.
It will help upscale the sweet potato puree for bakery applications in East
Africa, as part of instilling beta-carotene into food items
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