Market Highlights
Organic fruits and vegetables are gaining importance acrossthe globe owing to the increasing awareness among consumers regarding the
safety of consuming organic food as they contain low or negligible amount of
chemical residues in them. The drifting preferences of consumers towards
organically produced fruits and vegetables is propelling market food and
beverage processors to penetrate the organic food market. However, the major
challenge being faced by the market players is to acquire the certification
required to commercially supply organic products. The difficulty in acquiring
such certifications or complying with the set standards has led to the
emergence of non-certified organic food sector which is imposing challenges in
the growth of global organic fruits and vegetables market size.
Based on product type, the global organic fruits andvegetables market has been segmented into organic fruits and organic
vegetables. The organic fruits segment is further bifurcated into citrus
fruits, berries, pome, tropical fruits, melons, and others. The organic
vegetables segment is bifurcated into cabbages, herbs, gourds and pumpkin,
leafy vegetables, root vegetables, peppers, and others. The organic vegetables
market segment is expected to dominate the global market owing to the
availability of several organic vegetables, and high consumption of organic
vegetables across the globe. However, the organic fruits segment is expected to
grow with the highest CAGR during the forecast period owing to the surging
demand for organic fruit drinks and increasing application scope of processed
fruits.
The global organic fruits and vegetables industry has beensegregated, by form, into fresh, frozen, puree, and others. The fresh segment
is anticipated to gain the largest revenue share in the global market owing to
the higher consumption of fresh organic fruits and vegetables. Consumer’s
perception regarding the benefits of consuming fresh food products is
responsible for the segment’s dominance in the global market. However, the
frozen segment is projected to grow with a higher growth rate due to the
surging demand for frozen fruits and vegetables, especially among the
increasing working population.
Based on end-use, the global organic freeze-dried fruits andvegetables market has been segmented into fresh consumption and food
processing. The fresh consumption segment is expected to dominate the global market.
The consumers preference towards consuming fresh fruits and vegetables is
driving the segments growth. However, the food processing segment is expected
to grow with the highest growth rate owing to the surging demand for organic
beverages and increasing use of fruits in bakery and confectionary, frozen
desserts, and convenience food.
Key Players
Some of the key players in the global organicfruits and vegetables market are The WhiteWave Foods Company (US),Activz (US), General Mills, Inc. (US), Green Organic Vegetables Inc. (Canada),
Z Natural Foods, LLC (US), H. J. Heinz Company (US), Organic Valley (US),
Saipro Biotech Private Limited (India), CSC Brands L.P. (US), and DMH
Ingredients, Inc. (US).
Regional Analysis
The global organic fruits and vegetables industry has beensegmented on the basis of region, into North America, Europe, Asia-Pacific,
Rest of the World.
North America is projected to dominate the global organicfruits and vegetables market due to the increasing awareness regarding organic
food and willingness of consumers to buy high cost organic fruits and
vegetables. In addition, the presence of prominent vendors in the region is
also driving the regional market growth.
Asia-Pacific organic vegetables market size is expected togrow with the highest CAGR due to the inclination of people towards healthy and
residue-free food products and rising per capita disposable income of
consumers.
Segmentation
The global organicfruits and vegetables market growth has been segmented on the basis ofproduct type, form, end-use, and region.
By form, the global organic fruits and vegetables market sizehas been classified as fresh, frozen, puree, and others.
By product type, the global organic fruits and vegetablesmarket size has been classified as organic fruits, and organic vegetables. The
organic fruits segment is further bifurcated into citrus fruits, berries, pome,
tropical fruits, melons, and others. The organic vegetables segment is
bifurcated into cabbages, herbs, gourds and pumpkin, leafy vegetables, root
vegetables, peppers, and others.
The global organic vegetables market has also beensegregated, on the basis of end-use, into fresh consumption and food
processing.
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